Making Money With Facebook

Facebook To Drive Massive Traffic To Your Website

Facebook is quickly becoming a marketer’s best friend. Not only can you profit off of
your profile, Facebook has now made it possible to profit off of what’s called “Facebook
Ads”, formally “Facebook Fliers.”



Facebook Ads
Facebook Ads, formally Facebook Fliers are getting a lot of attention around the
Internet. Since Facebook started offering advertising solutions, it seems their way of
providing value to the marketer has improved with every update. At first, they had a
program called Facebook Fliers. The basic concept of Facebook Fliers was you paid for
per thousand impressions. While this was a good concept, it didn’t work as well as it was supposed to. The current program being used is called Facebook Ads, which has
the option of paying per click or per impression. The targeting, pricing, and setup
seemed to improve with Facebooks newest creation. The general consensus found
with everyone I have spoke to is they are experiencing much better results using CPC
versus CPM. While this may seem simple through Facebooks interface, it amazes me how many people setup Ads that have no relevance or USP. (Unique selling point) One factor that
you need to remember is the majority of people you are going to be marketing to are
college students. An advertisement that requires the user to purchase a high ticket
item or do anything that requires anything too extensive would probably not do well on Facebook.

Let’s get into how to setup a great Ad, step-by-step

• Enter your website – Have a catchy URL - nothing boring.

Be sure you don’t use any affiliate links or networks that are banned by Facebook.
Doing this could get your Facebook Ad account banned right away. Use affiliate link
cloakers or have your subdomain URL redirect to your affiliate link, but don’t use direct
affiliate links.

• Choose the audience you want your advertisement to seen by.

A great thing about Facebook Ads is you can laser target the users that actually see
your advertisement. This feature allows for you to send tons of pre-qualified visitors to
your website rather than users that have no interest at all in viewing what your website
has to offer.

• Create your advertisement.

This is the most important part in the whole process; this is what will be seen by each
one of your prospects. You need to have something that is catchy, flashy, and will grab
your user’s attention. The reason why it needs to be this way is because your
prospects have no intention at clicking on your ad when they logon Facebook. They are
there to simply chat with friends, send messages, and do social networking activities.
Your job is to distract them by creating a gripping advertisement.

• Setup the right budget.

There is nothing wrong with setting a 5-10 dollar budget the first day with 3 different ads to see which one does best.You also want to be able to have multiple landing pages for your visitor to land on. Put a statcounter code on these pages to see which ones are getting the most hits. You can sign up for free statcounter codes that will be invisible on your landing pages at
www.statcounter.com .

Driving Traffic Using Your Free Profile and Creating Free Groups
The great thing about Facebook is that the program is always encouraging networking.
Whether it is through groups, applications, notifications, messages, or any other
process, Facebook is always encouraging its users to get involved. By taking the
initiative to creating an interesting and creative profile much like you would on
MySpace, you can use your profile to gain thousands of friends from all over. You can
then use the power of your profile to create what’s called “Facebook Notes” , “Event
Invitations”, “Groups”, and so much more. With just a couple of clicks you can send out
notes, groups, and messages to every single one of your friends.

Reasons using Facebook groups:

• Notice their website is getting free exposure to thousands of members.
• Notice the group type is open, meaning anyone can join at anytime.
• Notice the group officer and admin, these are the people that can send out a mass message to everyone in the group and change around the content in the group.This part is important because once a week or month you could have a mass “newsletter message” sent out to promote your website or new product.

The potential of Facebook groups is huge.Let’s go over the steps to creating a profitable and popular Facebook group:

• Create a good niche group that students will like
• Research other groups to be sure there is a good “market” for your group.
• Fill in the group with good content and pictures
• Be sure to find some activity officers and admins to help promote the group
• Keep the group active in order to keep the members interested
• Promote your website, products, and services gently. Do not force sell your product.

That’s it. The potential of Facebook groups is seriously huge and best of all it’s FREE. Facebook is very up with new techniques, technology, and ideas. I highly suggest that if you want to profit from their innovative ideas, that you stay side-by-side with them and keep as up-to-date as possible with their ever evolving Web 2.0 social network that is gaining tens of thousands of new members a day from people of all age, gender, and social classes. There are many people that firmly hold the belief that Facebook will one day grow larger and much more popular than MySpace, only time will tell.